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Signify has introduced a brand new addition to the Philips Hue good lighting vary with the launch of the Play wall washer. This product goals to supply a extra immersive house leisure expertise via wide-angle lighting and dynamic sync capabilities. Alongside this launch, Philips Hue is increasing the rollout of its generative AI assistant, with the UK set to obtain entry in July and international availability anticipated by the top of August.
Immersive Lighting with a Design Focus

The newly launched Philips Hue Play wall washer is designed to reinforce leisure areas, combining gentle efficiency with a minimal, trendy aesthetic. Constructed from matte aluminium and that includes a clear projection window, the wall washer differs from typical plastic-bodied lighting equipment. Its design permits it to mix seamlessly into house environments, whether or not switched on or off.
Utilizing what Signify calls ColorCast projection expertise, the Play wall washer creates wide-angle gradients throughout partitions, delivering ambient results for movies, video games, and music. These lighting results react in real-time to on-screen content material when used with Hue Sync apps or the Hue HDMI Sync Field.
When not in use with leisure content material, the machine shifts into an ambient lighting mode, producing a steady wash of color that may be personalised. The projection vary will be adjusted by repositioning the machine nearer or farther from the wall, giving customers bodily management over the lighting impact.
Compatibility and Management

The Play wall washer integrates absolutely into the Philips Hue ecosystem. Management is out there through the Philips Hue app, voice assistants (Amazon Alexa, Google Assistant, and Apple HomeKit), and present Hue equipment. The app’s up to date interface features a 3D drag-and-drop software that enables customers to visualise and alter the machine’s gentle route and placement extra precisely.
This addition aligns with Philips Hue’s broader strategy of treating lighting not solely as a useful function but additionally as part of inside styling. The corporate emphasises that the Play wall washer is as a lot about visible attraction when idle as it’s about delivering lighting efficiency.
International Launch Timeline and Pricing
The Philips Hue Play wall washer will likely be out there in numerous configurations and areas. All fashions are launching within the EU, UK, USA, and Canada in June 2025, with additional availability in different international markets later within the yr.
Availability Timeline:
- June 2025: EU/UK, USA, Canada
- September 2025: China, Japan, Korea, Australia, New Zealand
UK Pricing:
- Single pack (black or white): £169.99
- 2-pack (black or white): £299.99
Generative AI Assistant Expands to the UK
Alongside the {hardware} launch, Philips Hue is increasing its AI assistant – a generative software designed to simplify and personalise lighting experiences. Already stay within the Netherlands, Belgium, and Luxembourg, the assistant allows customers to enter moods, kinds, or events via textual content or voice. The system then both suggests an present lighting scene or creates a brand new one if no appropriate match exists.
The assistant at present features when the Hue app is ready to English and is predicted to launch within the UK in July 2025, with a worldwide rollout finalised by the top of August.
Future updates will add options corresponding to scheduling, automation, and in-app chatbot help. These enhancements are a part of Philips Hue’s technique to make good lighting extra intuitive and aware of consumer wants.

I’m James, a UK-based tech fanatic and the Editor and Proprietor of Mighty Gadget, which I’ve proudly run since 2007. Enthusiastic about all issues expertise, my experience spans from computer systems and networking to cell, wearables, and good house gadgets.
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